75% of suicide deaths in the UK in 2015 were men. There are many speculative reasons for the gender difference in suicide deaths, but one thing is clear. Men do not talk about mental health and wellbeing as much as Women, and that needs to change.
Through this campaign I aim to encourage dialog between men about mental health issues and I aim to make the general public aware of the extent of the male suicide problem. While still remaining sensitive to those that have lost loved ones and without antagonising men suffering with suicidal thoughts.
The concept borrows from an existing design trope, the famous Experimental JetsetBeatles shirt, and tweaks it to alter the meaning of the design. While a knowledge of the original design aids the reader to understand the message, the piece still communicates to an audience with no knowledge of the original design, due to its simplicity and visual metaphor.
For phase one of the campaign I aim to focus on large physical prints, such as billboards and bus stops. This physical campaign will be the basis of all other subsequent campaigns, physical or digital.
A key function of the campaign is for the situation presented to be relatable to the audience, by altering the names on the billboards to match popular names within that region, city, or town.
It is important to be cautious in this approach and try not to use names of men who have recently died. This would include celebrities and men within a reasonable distance of the posters.
Secondly, the call to action. It’s not enough to just include a hashtag in a campaign and hope people feel inclined to tweet about the campaign or post about it on instagram. Successful social media campaigns engage users in more complex ways. Whether it’s the deeply personal #shareacoke campaign or the numerous temporary facebook profile picture campaigns. Succesful viral campaigns have a personal touch.
For this campaign I’ve focused the screen names on Twitter, Instagram, and Snapchat. All of these platforms use Helvetica (or Arial) and all of them allow for typographic symbols in the names. The idea is simple, encourage people to put an & at the end of their name to show they’re open to talk and also to spread awareness.
2nd Year HCA Project. Creating a series of prints to be sold within a Pop-up Shop.
I chose a Space Theme due to my love of space. When I was a kid I was actually on a Kids TV show dedicated to space! I've always had a love for the NASA Space Exploration Posters and wanted to do something similar but in my own style. The Posters were the first design created in this project and then everything else stemmed from them.
The shirts are still available in the Shop and the Prints are available via request.
Science Fiction 101
Sometimes you have to debate which project to do when presented with a selection. Unless of course it's a book design project and you're from Hay-on-Wye. I chose a genre I love but have an admittedly poor study of. The three books were chosen as they are arguably the first of each sub-genre of Science Fiction.
Adventure from Journey to the Center of the Earth.
Invasion from War of the Worlds.
Alternate Reality from Brave New World.
While I can't sell these covers, I can allow anyone to download the file to print and create their own versions of the books. I only ask you hunt through second-hand bookshops to find some storied copies!
The Paths Cross
Flag Design for my Hometown Hay-on-Wye
When the 2017 Snap General Election was called I knew I immediately I wanted to base a project around it. The purpose of OneVote was to get young people into the polling booth. An unbiased, non-partisan approach to incentivising people to vote is something that is desperately needed. #makeitcount
The app design is designed in a Material Design Style.
Summer Cup 3
Since its conception in 2015 I've branded DUQC Societies Summer Cup. An annual quidditch tournament taking place in June. This year I set out to create a branding scheme that could be used for years to come, based off of the roman numeral representation of the tournament numbers.
The T-Shirt designs are based off of the logo, and the animation is a collaboration with Andrew Charles Arts
Part of a first year Uni brief to create a luxury food or drink product. The project was fun to complete and I was very excited to see the final version, as a shot in the dark I tweeted a local brewery with the label design and amazingly got a response. A few months later during the Hay Festival we made a short run of the Beers and sold them in Pughs & Beer Revolution in Hay-on-Wye. The response was overwhelmingly positive and sold out within a couple of days.
Unfortunately the brewery has moved away from Hay, but I'm always looking for an oppurtunity to get it back on the shelves.
Branding and loyalty cards for my family's grocery store. While the store used to be a franchise of Londis it is now an entirely independent shop, the concept for the branding was to pay homage to vintage shop designs. Due to it's location with the Post Office and an actual Vintage Store within the same street, I wanted it to feel like you just stepped back 30 years.
The loyalty cards have been a great success, the brief was to try and deliver a greater experience to local residents as a compensation for cost increases to the filled rolls themselves.
This is an ongoing project so the signage and menu's are not yet completed.
During my employment at Bartrums I took on the responsibilities of Web Design. While a full e-commerce revamp was outside of my expertise and timeframe, I thought creating specialised web banners for significant products would help spice up the website. Part of the freedom of this ongoing job is being able to create in whatever style I like to whatever theme I'm currently studying/enjoying, as well as getting instant feedback from the team over at Bartrums.
Hereford College of Arts Student's Union
FOCUS ON THE H For the SU logo I decided to focus on the H in the name for two reasons: 1) The logo would be way too complex if it was HCASU
2) Student Union logos tend to be more abstract than most brands
The aim was to use the base geometry of the letter H and work off of that
H MARK This mark is based off of the simple geometric H but contorted in a similar, but visually very different way to the new HCA logo. Both shapes represent people, the solid shape reaching its arm across represents the role the College and the Student Union plays in College Life, while the striped shape on the left represents the students.
The mark retains the H letterform while including more abstract features, such as the stripes and the curved edges.
CONTEMPORARY, CLEAN & SIMPLE Striking a balance between simple and unique is difficult. In this design I have tried to achieve this by keeping the construction elements of the logo to a minimum. All the curves follow the exact same circle cut-out which aids in the balancing of the logo. The main structural elements are created within a simple 32x40 grid, while the stripes require a little more of a complex construction to look right.
COMPLEMENT NEW COLLEGE BRANDING
Finding the right balance between complementing and copying is difficult, early on in the design process I decided not to create a thick stroke logo as that would be too similar to the new branding.
Instead I focused on the geometry of the logo, the bar falling downwards as it moves across the letter is something that I bought into my design. Instead of creating a 3D illusion like it does in the original design, it creates the shoulder of the character in my design.
clitchedotstudio is a collaboration between myself and fellow HCA Grad Andrew Charles Arts. Throughout our final year of university we worked often together despite being on different courses, we found a style and method of working which lets us both excel as creatives.